You’ve just done something most riders never do.
Now let’s make sure it sticks.
Keep the momentum going from the Fearless & Fabulous Programme, and build on everything you’ve just learned, with your first month in the Crack the Confidence Code Membership for just £14.99.
Introducing the Crack the Confidence Code Membership
A complete, psychology-based system that helps you rebuild lasting confidence, trust yourself and your horse again, and rediscover the joy that made you fall in love with riding in the first place.
This isn’t another collection of “just breathe” tips or generic positive affirmations.
It’s a proven, strategic framework built on NLP techniques and psychological principles – adapted specifically for the realities of riding and horse ownership.
What You’ll Get Inside:
The Rider Confidence Success Track
A 5-stage strategic roadmap that shows you exactly where to focus based on where you are right now
50+ Psychology-Based Resources
Courses, masterclasses, challenges, and hypnotherapy audios for every confidence challenge you’ll face
Expert Guidance
Direct access to me through monthly live trainings and the Member Q&A portal
A Brilliant Community
Riders who truly understand the ups and downs, cheering you on without judgment
Flexible Learning
Everything adapts to your pace, your horse, and your real life
The Rider Confidence Success Track: Your Strategic Roadmap
Most riders try to build confidence by collecting random tips – a breathing exercise here, a podcast suggestion there, maybe a mantra from Instagram.
But without a clear strategy, you’re left guessing: “Which bit do I do first? What actually works? How do I know if I’m making progress?”
That’s where the Rider Confidence Success Track is different.
It’s not a rigid program you have to “complete.” It’s a flexible, strategic framework that adapts to YOU – showing you exactly what to focus on based on where you are right now, and where you want to go.
Think of it as your GPS for confidence building. You start where you are, follow the route that makes sense for your situation, and reach your destination without getting lost along the way.
Stage One: Confidence Compass
Exploring Your Present & Future Reality
This stage is all about getting clear on where you are right now and where you want to be.
You’ll explore:
- Your present reality – strengths, challenges, and what’s really holding you back
- Your future reality – goals, hopes, and what you truly want from riding
So you’ll know exactly where to start, and map out your best possible route to riding at your best.
Stage Two: Confidence Foundations
Building the Mindset & Mental Skills
With a clear sense of where you’re starting from and what matters most to you, this stage is all about building the psychological foundations that carry you forward.
You’ll develop the tools and understanding that allow confidence to take root and grow, no matter what your riding journey brings.
In Confidence Foundations, you’ll work through the full Crack the Confidence Code Programme – a structured, step-by-step process designed to help you adjust and upgrade your mindset, so you feel more capable, calm, and connected in the saddle.
The programme has 3 core sections:
Mindset Magic – Everything you need to know about how your mind actually works, and how you can start to change how you believe, think, and feel about riding
Confidence Toolkit – Tried, tested, and proven psychology-based techniques to help you overcome mindset blocks, nerves, anxiety, and fear when riding
The 4Rs – The core skills and habits which will keep you feeling in control, calm, and confident whatever challenges come your way
Stage Three: Confidence Breakthroughs
In Confidence Breakthroughs, you’ll choose from a range of focused pathways to support the most common (and most impactful) challenges that riders face.
Six specialised pathways:
Emergency Pathway – Simple, powerful tools for when everything gets on top of you (because it happens to us all!)
Fear Pathway – What to do when your flight, fight, or freeze responses are stopping you from riding
Anxiety Pathway – How to manage those pesky ‘what ifs’ and predictions about what happens next
Limiting Beliefs Pathway – How to unpick those old, unhelpful stories that your mind tells you on repeat, that make you feel as if you’re not good enough in some way (which is always utter nonsense, I promise!)
Negative Thinking Pathway – Powerful strategies to deal with those tricky thought patterns and your bossy inner voice!
Goal Setting & Motivation Pathway – Get inspired and stay on track toward your biggest goals
Every pathway is designed to offer clear, supportive steps so you can shift your thinking, regulate your emotions, and start experiencing riding in a far more relaxing and enjoyable way!
Stage Four: Confidence Solutions
Real-Life Application
This stage is all about putting your confidence into action… but it’s not about doing everything, or doing it all at once.
Inside Confidence Solutions, you’ll find focused resources for the most common riding challenges:
- Hacking out (trail riding) with more calm and control
- Cantering, either in the arena or out and about
- Navigating nerves around jumping
- Building confidence when mounting
- Adapting to riding different horses
This is where you find real-life solutions to your riding challenges.
Stage Five: Confidence Evolution
This stage is all about deepening and sustaining everything you’ve built so far.
By now, you’ve learned how to regulate your nervous system, challenge unhelpful thoughts, apply real-world confidence strategies, and reflect with self-awareness.
Confidence Evolution supports you in carrying those tools forward, not just for a single ride, but for your long-term riding journey and beyond.
Here, you’ll focus on developing a growth mindset, nurturing resilience, and finding joy in riding again.
You’ll explore what it means to ride with intention, self-trust, and emotional flexibility, even when the inevitable challenges arise.
Each stage builds on the last – but you don’t have to follow them in strict order.
Start where it makes sense for YOU. Come back to stages as you need them. Let the framework adapt to your life, your horse, and your confidence journey.
This isn’t about perfection. It’s about progress.
Hundreds of riders have used the Success Track to go from anxious and overthinking to calm, capable, and confident.
Why Trust Me With Your Confidence?
Here’s something you now know that you didn’t before you started Fearless & Fabulous: your brain is trainable. The patterns that held you back aren’t fixed, and they aren’t you. You’ve already started to prove that to yourself.
But here’s the thing about the brain — it loves familiar ground. Without ongoing input, it can quietly start drifting back toward old habits. Not because you’ve done anything wrong, just because that’s how neural pathways work.
The Crack the Confidence Code Membership is where you keep going. It’s the place that keeps your confidence topped up, gives you tools for whatever comes up next with your horse, and makes sure the ground you’ve just gained becomes your new normal — not just a peak you glimpsed once.
And because you’ve already done the hard work of starting, I want to make it as straightforward as possible to carry on. Which is why your first month is half price.
Over the years, I’ve helped hundreds of riders from around the world using the exact methods I teach in this membership.
I’ve seen riders:
- Go from thinking about selling their horse to competing at affiliated dressage within months
- Return to cantering after years of fear
- Hack out alone for the first time in a decade
- Compete with confidence after swearing they’d never show again
- And my personal favorite: #forgottobescared (yes, that’s a real hashtag a member created!)
This work gives me goosebumps every single time.
Because I genuinely believe that any rider can become more confident… if they want to be.
When a rider makes a decision to figure out a way forward, has an open mind, and wants to let go of those old nerves and anxieties, it’s entirely possible for them to come back stronger.
To become the most confident and best rider they can be.
I’m here to show you how.
Trusted by Riders Worldwide
Running Since 2021
Rated 5* by Members
“Since joining the membership, I’ve noticed a huge impact on my outlook – and not just riding. I have changed how I talk and describe things and I’m more mindful of how I see a situation. I’m enjoying my rides so much more and I’m smiling now. The other day my instructor said how me and my boy were looking amazing and that made me smile so much. We’ve bonded so much more. We are still a work in progress but so far I’m loving it.”
“Since becoming a member and starting this course (and I am still very near the beginning of the work) I have noticed a definite increase in confidence and positivity – which is helping with life in general as well as with riding. I am far calmer and less inclined to catastrophise, enjoying my riding; learning to focus on the many things that go well rather than the few that don’t. I look forward to making even more progress as I work through. I also love reading about other people’s experiences and seeing how supportive everyone is of everyone else. I am so glad I joined.”
“It took me a while to get organised to sign up, but I’m so glad I did. It’s like you are inside my head and know exactly what’s holding me back. I don’t feel alone or silly any more. I just need to prioritise my learning and make time for myself so that I can get to where I want to be. Thank you again so very much.”
What You Get
Everything You Need in One Place
You already know how I work. You know I don’t do generic tips or empty affirmations. Everything inside the membership is built on the same psychology-based approach you’ve just experienced — just with a lot more depth, a lot more resources, and the support of a community of riders who completely understand where you’ve been.
Here’s what’s waiting for you:
The Rider Confidence Success Track
Your 5-Stage Strategic Roadmap
A clear, flexible pathway from where you are now to where you want to be. Each stage has focused resources and simple tools & techniques that fit into real life.
What This Means for You: No more guessing what to work on next. You’ll always know exactly what step comes next and why it matters.
The Rider Mindset & Confidence Library
50+ On-Demand Resources
Comprehensive courses, video series, masterclasses, workbooks, challenges, and hypnotherapy audios – all organized by topic and confidence stage.
Specific Resources Include:
- The Crack the Confidence Code Programme (12-week foundational course)
- Challenges
- Hypnotherapy audio tracks
- Downloadable Workbooks
- Masterclasses
- Video Courses
What This Means for You: Whatever specific challenge you’re facing – fear of cantering, anxiety about hacking alone, nerves before competing – there’s a targeted resource ready for you.
Monthly Training & Focus Themes
Fresh Tools Every Month
Join me live each month for psychology-based training on a specific theme. Can’t make it live? Every session is recorded so you can watch with your cuppa and chocolate HobNob whenever suits you.
Recent Topics:
- Mental Skills for Riders
- Overcome Limiting Beliefs
- 30-day Challenges
What This Means for You: Your confidence stays topped up all year round. You’re constantly learning, growing, and discovering new strategies to ride at your best (and actually enjoy it!)
Ask Alison – Member Q&A Live Calls
Direct Access to Expert Guidance
Join me live, or submit your questions and get personalised feedback from me. Whether you’re stuck on a specific technique or dealing with a unique challenge, you’ll get practical insights tailored to your situation.
How it works:
- Join me live, via Zoom, for the regular calls
- Submit questions through the portal anytime
- I respond with guidance (usually within 48-72 hours) either in the FB group or via email
- Unlimited questions – ask as many as you need
What This Means for You:You’re never left wondering “but what about MY specific problem?” You get the support you need, when you need it.
The Brilliant Rider Community
A Supportive, Judgment-Free Space
Connect with riders who truly understand what you’re going through. Share your wins, your wobbles, and everything in between.
What Makes This Community Different:
- No judgment, only understanding
- Riders at all levels and disciplines
- Real progress shared daily (#forgottobescared is a thing!)
- Safe space to be vulnerable
What This Means for You: You’ll never feel alone in this. When the wobbles hit, you’ll have a whole community cheering you on.
Member-Only Discount on 1-1 Coaching
Deeper Support When You Need It
Get exclusive reduced rates for private coaching sessions if you’d like personalised, intensive support alongside your membership.
What This Means for You: If you’re dealing with severe anxiety or past trauma, you can work with me directly at a discounted rate, then continue your progress in the membership.
Price Lock Guarantee
Your subscription stays the same
Lock in today’s price for as long as you remain a member. Even if prices increase in the future, as a current member, you keep your current rate.
What This Means for You: No surprises. No hidden fees. Just consistent, affordable support.
Who the membership is for...
If you’ve lost confidence, feel stuck, or keep second-guessing yourself in the saddle, the Crack the Confidence Code Membership gives you a clear way forward, without the pressure or overwhelm.
This Is For You If…
You’ve lost confidence after a fall, a scare, or a setback, and you’re ready to rebuild it properly, not just “push through.”
You want a structured approach that combines practical psychology with real-life riding situations.
You’re curious about how your thoughts and emotions influence your confidence and performance.
You want to feel more in control – of your mindset, your nerves, and your reactions.
You’d value steady support from other riders who understand what you’re working through.
You prefer small, consistent steps that build confidence over time, without overwhelm.
You care about progress that lasts, not another short-term, superficial fix.
This Is Not For You If…
You’re looking for a quick fix or a single course to “complete”, so you can ‘tick off’ confidence (for now!)
You’re not interested in understanding how your mindset affects your riding.
You’re expecting individual coaching or technical riding lessons – this is about mindset, not mechanics.
You don’t have any time or interest in self-reflection or practical mindset work.
In short…
This membership is for riders who want to feel calm, capable, and confident again, and are ready to build that confidence in a progressive, realistic way that fits real life with horses.
What’s the Real Cost of Not Changing?
I get it. £29.99 a month (or £297 a year) feels like a decision.
But here’s what I want you to consider:
What’s it costing you to stay stuck?
Every month you spend second-guessing yourself is another month of:
❌ Dreading rides instead of enjoying them
❌ Watching your horse’s potential go untapped because your nerves hold you both back
❌ Missing out on adventures, competitions, or even simple hacks you’re too anxious to attempt
❌ Feeling like you’re failing at something you love
❌ The constant mental exhaustion of fighting yourself every time you ride
What about the money you’re already spending?
👉 Riding lessons where you’re too anxious to progress: £30-50 per lesson
👉 Your horse’s livery, feed, care: £300-800+ per month
👉 Livery, tack, equipment, feed, bedding, vet bills: £100s per year
You’re investing hundreds (maybe thousands) every month in horse ownership.
But are you investing in the one thing that determines whether you can actually enjoy it?
Your mindset.
Think about it this way:
For less than the cost of one riding lesson per month, you could have:
- A complete psychology-based system to rebuild your confidence
- Expert guidance whenever you need it
- A supportive community cheering you on
- 50+ resources for every confidence challenge
- Tools that work for the rest of your life
The question isn’t “Can I afford to join?”
The question is “Can I afford another year of this?”
The confidence you’re looking for won’t magically appear. It requires a system, support, and consistent action.
The only thing standing between you and the riding you dream of is the decision to start.
Frequently Asked Questions
"I've just finished the Fearless & Fabulous Programme - do I really need more support?"
Honestly? Not necessarily — and I’d never want you to feel pressured into joining something you don’t need.
But here’s what I’ve noticed, after working with riders for over 20 years. The weeks just after completing a programme like Fearless & Fabulous are actually a really interesting time. You’ve got new tools, a fresh perspective, and things feel more possible than they did before. That’s real, and it’s worth celebrating.
What can happen next, though, is that life with horses does what life with horses always does — throws you a curveball. Your horse spooks on a hack. You have a wobbly lesson. The nerves creep back before a competition. And without somewhere to turn, it’s very easy to slip back into old thinking patterns, not because the work you did wasn’t real, but because the brain naturally gravitates back toward familiar ground when it feels under pressure.
The membership isn’t about doing more learning for the sake of it. It’s about having a place to go when those moments happen — so that one bad ride doesn’t undo three weeks of progress, and you’re never left alone trying to figure out what to do next.
Think of it a bit like finishing a course of physio. You don’t need the intensive appointments forever, but having the exercises to come back to, and someone to ask when something flares up, makes all the difference to whether the progress lasts.
If things are feeling solid and you want to go it alone for a while, that’s completely fine. But if any part of you is wondering “what do I do when it gets hard again?” — that’s exactly what the membership is there for.
“Can I really change my mindset and confidence?”
Truthfully: Yes, you can. But you have to actually want to change.
It sounds obvious, right? But sometimes, our mind can trick us into thinking that “it’s just not going to work for me, because… XYZ”. So, you can carry on believing that, which is totally fine, or you can make a decision to challenge those old beliefs and create new ones which actually do more of what you love with your horse.
It’s your choice; you get to take back control of your mindset and confidence so that you can have the best adventures and make the very best memories with your horse.
“I don’t have much time - will I actually use it?"
The good news is that you can access the resources and community as little or as much as you like! You can choose what you do and when; it’s completely up to you. Whether you find 20 minutes or just 5 minutes, you can find benefit from all kinds of different resources. Your time, your rules!
And of course, weekly activities and monthly workshops are recorded, so you can catch up when you have a cuppa in one hand, and a biscuit (chocolate HobNob, obviously) in the other!
“What if I join and it's not right for me?”
Here’s the deal – give it a solid go for 7 days. Dive into the resources and activities, ask your questions, and share your thoughts. If it’s not quite ‘clicking’ for you, then I offer a 7-day money-back guarantee. A full refund, no strings attached. Plus, you can cancel at anytime, directly from your member’s dashboard.
Ready to Rebuild Your Confidence and Enjoy Riding Again?
Your first month in the Crack the Confidence Code Membership is just £14.99 — that’s 50% off the normal monthly price, as a thank you for being a Fearless & Fabulous Programme graduate.
From month two onwards, your membership continues at the standard rate of £29.99 per month. You can cancel any time with two clicks — no forms, no fuss, no awkward conversations.
And if you join today and decide within the first seven days that it’s not right for you, I’ll refund your first payment in full. No questions asked.
This offer is only available for a short time, and it won’t be repeated. If you’ve been wondering whether the membership is the right next step, this is the moment to find out — at half the cost of giving it a proper go.
Monthly Membership - 50% Off Your First Month
- Your first month in the Crack the Confidence Code Membership is just £14.99 — that’s 50% off the normal monthly price, as a thank you for being a Fearless & Fabulous graduate. From month two onwards, your membership continues at the standard rate of £29.99 per month.
- Rider Confidence Success track – your five-stage roadmap for lasting confidence and resilience
- Rider Mindset & Confidence Library – 50 + practical, psychology-based courses, video series, masterclasses, challenges, and hypnotherapy audios
- Monthly Focus & Challenges – fresh tools and reflections to help you apply what you learn in real life
- An Awesome Rider Community – connect with riders who truly get it
- Ask Alison: Member Q&A – direct access to expert guidance when you need it
- Member Discount on 1-1 Coaching – reduced rate for deeper personal support
- Price locked in for as long as you’re a member
- Recurring payment – cancel anytime in just 2 clicks of your mouse
- Hassle-free 7-day money back guarantee
Secure Checkout
Satisfaction Guarantee
Privacy Protected
7-day No Questions Asked Money Back Guarantee
When you join the Crack the Confidence Code Membership, you’re completely protected by our 7-Day No-Pressure Money-Back Guarantee.
If, within your first week, you decide it’s not the right fit, for any reason, just let us know and we’ll refund your first payment in full.
You’ll know within a few days if it’s right for you, and if it’s not, that’s completely fine. You’ll get a full refund.
No forms, no awkward conversations, no questions asked.
You’ve already shown yourself that you can do this. You took the Fearless & Fabulous Programme, you did the work, and something has shifted — even if it’s still early days.
The membership is where that shift becomes permanent.
In the next 30 days, you could be building on what you’ve just learned, with fresh tools, a community of riders who get it, and me on hand whenever something new comes up. Or you could wait, and see how things go on your own.
Both are valid choices. But if your gut is telling you this is the right next step, your first month at half price is a pretty low-risk way to find out.