Ride WithConfidence, Joy, and FreedomAgain

Stop second-guessing yourself every time you tack up. Build calm, capable confidence with a proven psychology-based system – so you can finally enjoy your horse the way you’re meant to.

Does This Sound Familiar?

Your horse means the world to you. But riding doesn’t feel the way it used to.

You want to enjoy hacking out, schooling, jumping, or competing again. You want to trust yourself and your horse to handle whatever comes your way.

But right now, your nerves have other ideas.

You’ve tried to push through, telling yourself to be brave. You’ve watched videos, read tips, practised breathing techniques. You’ve even taken time off, hoping your confidence would return.

But it hasn’t – at least not for long.

Here’s what’s really happening:

Part of you really wants to do it, but another part always seems to pull on the handbrake. Your heart races. Your breathing quickens. The “what ifs” start running the show.

You can’t switch off the thoughts that spiral when you tack up.

Deep down, you know you’re capable. You’re just stuck in a pattern you can’t seem to break on your own.

And underneath it all is the fear you don’t say out loud:

“Maybe I’m just not cut out for this anymore.”

Here’s The Truth

Your brain is doing exactly what it’s designed to do when it senses a threat – real or imagined. It’s trying to protect you.

The problem? It’s overprotecting you.

The anxiety, the tension, the spiraling thoughts – these are not character flaws, and they’re not your identity.

They’re learned responses over time, from the falls, the challenges, the tricky situations. And what’s been learned can be unlearned and replaced with something better.

Not by pushing harder. Not by forcing yourself to “just do it.” And definitely not by hoping it gets better on its own.

But by understanding what’s actually happening in your nervous system, and learning practical tools to change your responses.

That’s exactly what the Crack the Confidence Code Membership helps you do.

Introducing the Crack the Confidence Code Membership

A complete, psychology-based system that helps you rebuild lasting confidence, trust yourself and your horse again, and rediscover the joy that made you fall in love with riding in the first place.

This isn’t another collection of “just breathe” tips or generic positive affirmations.

It’s a proven, strategic framework built on NLP techniques and psychological principles – adapted specifically for the realities of riding and horse ownership.

What You’ll Get Inside:

The Rider Confidence Success Track

A 5-stage strategic roadmap that shows you exactly where to focus based on where you are right now

50+ Psychology-Based Resources

Courses, masterclasses, challenges, and hypnotherapy audios for every confidence challenge you’ll face

Expert Guidance

Direct access to me through monthly live trainings and the Member Q&A portal

A Brilliant Community

Riders who truly understand the ups and downs, cheering you on without judgment

Flexible Learning

Everything adapts to your pace, your horse, and your real life

The Rider Confidence Success Track: Your Strategic Roadmap

Most riders try to build confidence by collecting random tips – a breathing exercise here, a podcast suggestion there, maybe a mantra from Instagram.

But without a clear strategy, you’re left guessing: “Which bit do I do first? What actually works? How do I know if I’m making progress?”

That’s where the Rider Confidence Success Track is different.

It’s not a rigid program you have to “complete.” It’s a flexible, strategic framework that adapts to YOU – showing you exactly what to focus on based on where you are right now, and where you want to go.

Think of it as your GPS for confidence building. You start where you are, follow the route that makes sense for your situation, and reach your destination without getting lost along the way.

Stage One: Confidence Compass

Exploring Your Present & Future Reality

This stage is all about getting clear on where you are right now and where you want to be.

You’ll explore:

  • Your present reality – strengths, challenges, and what’s really holding you back
  • Your future reality – goals, hopes, and what you truly want from riding

So you’ll know exactly where to start, and map out your best possible route to riding at your best.

Stage Two: Confidence Foundations

Building the Mindset & Mental Skills

With a clear sense of where you’re starting from and what matters most to you, this stage is all about building the psychological foundations that carry you forward.

You’ll develop the tools and understanding that allow confidence to take root and grow, no matter what your riding journey brings.

In Confidence Foundations, you’ll work through the full Crack the Confidence Code Programme – a structured, step-by-step process designed to help you adjust and upgrade your mindset, so you feel more capable, calm, and connected in the saddle.

The programme has 3 core sections:

Mindset Magic – Everything you need to know about how your mind actually works, and how you can start to change how you believe, think, and feel about riding

Confidence Toolkit – Tried, tested, and proven psychology-based techniques to help you overcome mindset blocks, nerves, anxiety, and fear when riding

The 4Rs – The core skills and habits which will keep you feeling in control, calm, and confident whatever challenges come your way 

Stage Three: Confidence Breakthroughs

In Confidence Breakthroughs, you’ll choose from a range of focused pathways to support the most common (and most impactful) challenges that riders face.

Six specialised pathways:

Emergency Pathway – Simple, powerful tools for when everything gets on top of you (because it happens to us all!)

Fear Pathway – What to do when your flight, fight, or freeze responses are stopping you from riding

Anxiety Pathway – How to manage those pesky ‘what ifs’ and predictions about what happens next

Limiting Beliefs Pathway – How to unpick those old, unhelpful stories that your mind tells you on repeat, that make you feel as if you’re not good enough in some way (which is always utter nonsense, I promise!)

Negative Thinking Pathway – Powerful strategies to deal with those tricky thought patterns and your bossy inner voice!

Goal Setting & Motivation Pathway – Get inspired and stay on track toward your biggest goals

Every pathway is designed to offer clear, supportive steps so you can shift your thinking, regulate your emotions, and start experiencing riding in a far more relaxing and enjoyable way!

Stage Four: Confidence Solutions

Real-Life Application

This stage is all about putting your confidence into action… but it’s not about doing everything, or doing it all at once.

Inside Confidence Solutions, you’ll find focused resources for the most common riding challenges:

  • Hacking out (trail riding) with more calm and control
  • Cantering, either in the arena or out and about
  • Navigating nerves around jumping
  • Building confidence when mounting
  • Adapting to riding different horses

This is where you find real-life solutions to your riding challenges.

Stage Five: Confidence Evolution

This stage is all about deepening and sustaining everything you’ve built so far.

By now, you’ve learned how to regulate your nervous system, challenge unhelpful thoughts, apply real-world confidence strategies, and reflect with self-awareness.

Confidence Evolution supports you in carrying those tools forward, not just for a single ride, but for your long-term riding journey and beyond.

Here, you’ll focus on developing a growth mindset, nurturing resilience, and finding joy in riding again.

You’ll explore what it means to ride with intention, self-trust, and emotional flexibility, even when the inevitable challenges arise.

Each stage builds on the last – but you don’t have to follow them in strict order.

Start where it makes sense for YOU. Come back to stages as you need them. Let the framework adapt to your life, your horse, and your confidence journey.

This isn’t about perfection. It’s about progress.

Hundreds of riders have used the Success Track to go from anxious and overthinking to calm, capable, and confident.

Why This Works When Other Approaches Haven’t

I know you might have tried other things before. Maybe you’ve read books, taken courses, worked with coaches.

So what makes the Crack the Confidence Code Membership different?

A

It's a Complete System, Not Just Tips

Most rider confidence support falls into one of three categories:

  • Fixed-length courses (8 weeks, then you’re done – but confidence doesn’t work on a timer)
  • One-off coaching sessions (helpful in the moment, but no ongoing support)
  • Random tips and techniques (you’re left piecing it together yourself)

The CCCM gives you a strategic framework PLUS ongoing support PLUS a growing library of resources. You’re never left wondering “what do I do next?”

A

It's Built for Real Life

You’re busy. You’ve got work, family, horses, and everything else life throws at you.

The membership adapts to your schedule:

  • Resources you can access anytime, anywhere
  • No rigid timelines or “you must complete this by X date”
  • Monthly themes keep things fresh without overwhelming you
  • Community support when you need it, privacy when you don’t
A

It's Affordable and Accessible

Most UK rider confidence programs cost £195-£300 for an 8-week course, or £80-150 per individual coaching session.

The membership is £29.99/month – less than the cost of one riding lesson – and gives you access to everything.

A

It Combines Riding Expertise WITH Psychology Credentials

I’m both a BHS Accredited Professional Coach (Stage 4) AND a certified NLP Practitioner, Confidence Coach, and Hypnotherapist.

Most confidence coaches have one or the other. Few have both at this level.

This means: I understand the unique psychology of riding (the fact that your horse has their own nervous system that can trigger yours) AND I can teach you proven psychological techniques in ways that actually make sense.

Plus, I spent 10 years as a Senior Lecturer in Equine Science – which means I’m trained in HOW people learn, not just WHAT to teach.

A

It's Ongoing, Not One-and-Done

Building lasting confidence isn’t a 6-week project. It’s an ongoing journey.

The membership grows with you:

  • New resources added regularly
  • Fresh monthly focus themes
  • Continuous support through ups and downs
  • Tools you can return to whenever challenges arise

Why Trust Me With Your Confidence?

I’m Alison Buttery, and I’ve spent over 20 years in the equestrian industry helping riders overcome anxiety, fear, and self-doubt.

My Credentials:

  • BHS Accredited Professional Coach (Stage 4)
  • Certified NLP Practitioner & Confidence Coach
  • Certified Hypnotherapist
  • Former Senior Lecturer in Equine Science (10+ years)
  • Qualified Teacher (PGCE)
  • Regular Contributor to Horse & Rider Magazine
  • Lifelong Rider & Competitor (British Showjumping, Dressage, Eventing)

But here’s what matters most:

I’ve been through it myself.

Years of falls and mishaps (more than I can even begin to remember!) led to my own wavering confidence levels. I know what it’s like to dread rides, to wonder if you’ll ever feel safe again, to fight yourself every time you tack up.

That’s why I became fascinated by the psychology of rider confidence. I wanted to understand WHY our minds work the way they do when we’re anxious, and more importantly, HOW to change those patterns for good.

Over the years, I’ve helped hundreds of riders from around the world using the exact methods I teach in this membership.

I’ve seen riders:

  • Go from thinking about selling their horse to competing at affiliated dressage within months
  • Return to cantering after years of fear
  • Hack out alone for the first time in a decade
  • Compete with confidence after swearing they’d never show again
  • And my personal favorite: #forgottobescared (yes, that’s a real hashtag a member created!)

This work gives me goosebumps every single time.

Because I genuinely believe that any rider can become more confident… if they want to be.

When a rider makes a decision to figure out a way forward, has an open mind, and wants to let go of those old nerves and anxieties, it’s entirely possible for them to come back stronger.

To become the most confident and best rider they can be.

I’m here to show you how.

Trusted by Riders Worldwide

Running Since 2021

Rated 5* by Members

“Since joining the membership, I’ve noticed a huge impact on my outlook – and not just riding. I have changed how I talk and describe things and I’m more mindful of how I see a situation. I’m enjoying my rides so much more and I’m smiling now. The other day my instructor said how me and my boy were looking amazing and that made me smile so much. We’ve bonded so much more. We are still a work in progress but so far I’m loving it.”

Joanne McCaffery

“Since becoming a member and starting this course (and I am still very near the beginning of the work) I have noticed a definite increase in confidence and positivity – which is helping with life in general as well as with riding. I am far calmer and less inclined to catastrophise, enjoying my riding; learning to focus on the many things that go well rather than the few that don’t. I look forward to making even more progress as I work through. I also love reading about other people’s experiences and seeing how supportive everyone is of everyone else. I am so glad I joined.”

Debby Wakeham

“It took me a while to get organised to sign up, but I’m so glad I did. It’s like you are inside my head and know exactly what’s holding me back. I don’t feel alone or silly any more. I just need to prioritise my learning and make time for myself so that I can get to where I want to be. Thank you again so very much.”

Judith Campbell

What to Expect

The sooner you start, the sooner you’ll feel better.

Every month you wait is another month of second-guessing, dreading rides, and missing out on the partnership you deserve with your horse.

How to Make the Most of Your Membership

Follow the Rider Confidence Success Track

Work through the five stages in order. Each one builds on the last, helping you make small, steady changes that add up to real confidence in everyday riding.

Focus on the Monthly Theme

Join in with the monthly psychology-based focus. You’ll get fresh tools, reflections, and simple activities to help you apply what you’re learning and keep your confidence topped up all year round.

Pick What You Need, When You Need It

Dip into the Mindset & Confidence Library whenever something specific comes up, like nerves before a hack, anxiety after a fall, or frustration when progress stalls. Everything’s clearly organised by topic, so it’s easy to find the right tool for whatever you’re working through.

What You Get

Everything You Need in One Place

When you join the Crack the Confidence Code Membership, you get instant access to:

The Rider Confidence Success Track

Your 5-Stage Strategic Roadmap

A clear, flexible pathway from where you are now to where you want to be. Each stage has focused resources and simple tools & techniques that fit into real life.

What This Means for You: No more guessing what to work on next. You’ll always know exactly what step comes next and why it matters.

Crack the Confidence Code Membership

The Rider Mindset & Confidence Library

50+ On-Demand Resources

Comprehensive courses, video series, masterclasses, workbooks, challenges, and hypnotherapy audios – all organized by topic and confidence stage.

Specific Resources Include:

  • The Crack the Confidence Code Programme (12-week foundational  course)
  • Challenges
  • Hypnotherapy audio tracks
  • Downloadable Workbooks
  • Masterclasses
  • Video Courses

What This Means for You: Whatever specific challenge you’re facing – fear of cantering, anxiety about hacking alone, nerves before competing – there’s a targeted resource ready for you.

Monthly Training & Focus Themes

Fresh Tools Every Month

Join me live each month for psychology-based training on a specific theme. Can’t make it live? Every session is recorded so you can watch with your cuppa and chocolate HobNob whenever suits you.

Recent Topics:

  • Mental Skills for Riders
  • Overcome Limiting Beliefs
  • 30-day Challenges

What This Means for You: Your confidence stays topped up all year round. You’re constantly learning, growing, and discovering new strategies to ride at your best (and actually enjoy it!)

rider confidence course

Ask Alison – Member Q&A Live Calls

Direct Access to Expert Guidance

Join me live, or submit your questions and get personalised feedback from me. Whether you’re stuck on a specific technique or dealing with a unique challenge, you’ll get practical insights tailored to your situation.

How it works:

  • Join me live, via Zoom, for the regular calls
  • Submit questions through the portal anytime
  • I respond with guidance (usually within 48-72 hours) either in the FB group or via email
  • Unlimited questions – ask as many as you need

What This Means for You:You’re never left wondering “but what about MY specific problem?” You get the support you need, when you need it.

The Brilliant Rider Community

A Supportive, Judgment-Free Space

Connect with riders who truly understand what you’re going through. Share your wins, your wobbles, and everything in between.

What Makes This Community Different:

  • No judgment, only understanding
  • Riders at all levels and disciplines
  • Real progress shared daily (#forgottobescared is a thing!)
  • Safe space to be vulnerable

What This Means for You: You’ll never feel alone in this. When the wobbles hit, you’ll have a whole community cheering you on.

Member-Only Discount on 1-1 Coaching

Deeper Support When You Need It

Get exclusive reduced rates for private coaching sessions if you’d like personalised, intensive support alongside your membership.

What This Means for You: If you’re dealing with severe anxiety or past trauma, you can work with me directly at a discounted rate, then continue your progress in the membership.

Price Lock Guarantee

Your subscription stays the same

Lock in today’s price for as long as you remain a member. Even if prices increase in the future, as a current member, you keep your current rate.

What This Means for You: No surprises. No hidden fees. Just consistent, affordable support.

Who the membership is for...

If you’ve lost confidence, feel stuck, or keep second-guessing yourself in the saddle, the Crack the Confidence Code Membership gives you a clear way forward, without the pressure or overwhelm.

This Is For You If…

You’ve lost confidence after a fall, a scare, or a setback, and you’re ready to rebuild it properly, not just “push through.”

You want a structured approach that combines practical psychology with real-life riding situations.

You’re curious about how your thoughts and emotions influence your confidence and performance.

You want to feel more in control – of your mindset, your nerves, and your reactions.

You’d value steady support from other riders who understand what you’re working through.

You prefer small, consistent steps that build confidence over time, without overwhelm.

You care about progress that lasts, not another short-term, superficial fix.

This Is Not For You If…

You’re looking for a quick fix or a single course to “complete”, so you can ‘tick off’ confidence (for now!)

You’re not interested in understanding how your mindset affects your riding.

You’re expecting individual coaching or technical riding lessons – this is about mindset, not mechanics.

You don’t have any time or interest in self-reflection or practical mindset work.

In short…

This membership is for riders who want to feel calm, capable, and confident again, and are ready to build that confidence in a progressive, realistic way that fits real life with horses.

What’s the Real Cost of Not Changing?

I get it. £29.99 a month (or £297 a year) feels like a decision.

But here’s what I want you to consider:

What’s it costing you to stay stuck?

Every month you spend second-guessing yourself is another month of:

❌ Dreading rides instead of enjoying them

❌ Watching your horse’s potential go untapped because your nerves hold you both back

❌ Missing out on adventures, competitions, or even simple hacks you’re too anxious to attempt

❌ Feeling like you’re failing at something you love

❌ The constant mental exhaustion of fighting yourself every time you ride

What about the money you’re already spending?

👉 Riding lessons where you’re too anxious to progress: £30-50 per lesson

👉 Your horse’s livery, feed, care: £300-800+ per month

👉 Livery, tack, equipment, feed, bedding, vet bills: £100s per year

You’re investing hundreds (maybe thousands) every month in horse ownership.

But are you investing in the one thing that determines whether you can actually enjoy it?

Your mindset.

Think about it this way:

For less than the cost of one riding lesson per month, you could have:

  • A complete psychology-based system to rebuild your confidence
  • Expert guidance whenever you need it
  • A supportive community cheering you on
  • 50+ resources for every confidence challenge
  • Tools that work for the rest of your life

The question isn’t “Can I afford to join?”

The question is “Can I afford another year of this?”

The confidence you’re looking for won’t magically appear. It requires a system, support, and consistent action.

The only thing standing between you and the riding you dream of is the decision to start.

Frequently Asked Questions

"Why should I become a member today instead of waiting?"

It’s time for you to take action. Simple as that. If you really want to have a real, long-lasting self-belief and self-confidence around riding (and let’s face it, in the rest of your life too…?), then you need somewhere to get answers to all of your questions – especially the ones you don’t know you have yet. You need support, community, and most of all… accountability!

The Crack the Confidence Code Membership is that place. If you really want to make a difference, the time is now.

“What if I’m not very tech-savvy?”

Don’t worry, you don’t need to be. Our members’ area is user-friendly and we have a guide to help you navigate it. Plus, our supportive community is always here to help if you get stuck. Don’t let technology get in the way of building your confidence!

“Is it really right for me?"

If overcoming nerves, anxiety and fear around riding, and developing self-belief and resilience feels worth it, then yes! This isn’t some mythical, magical, woolly, woo-woo-style training; instead, you’ll get access to tried, tested, and most importantly confidence-building tools and techniques that you can tailor to your needs and your situation.

You get to take back control of your mindset and confidence so that you can have the best adventures and make the very best memories with your horse.

“Can I really change my mindset and confidence?”

Truthfully: Yes, you can. But you have to actually want to change.

It sounds obvious, right? But sometimes, our mind can trick us into thinking that “it’s just not going to work for me, because… XYZ”. So, you can carry on believing that, which is totally fine, or you can make a decision to challenge those old beliefs and create new ones which actually do more of what you love with your horse.

It’s your choice; you get to take back control of your mindset and confidence so that you can have the best adventures and make the very best memories with your horse.

“I’m not sure I want or need to be part of a community!”

Honestly: We’re all riders here, sharing, learning, and lifting each other up. The goal is progress, not perfection. However, if you prefer to do things on your own, then that’s totally cool too! There are no rules, rights or wrongs about how you interact with our community; everybody’s experience and perspectives are different. It’s totally up to you how much you engage with everyone… or otherwise!

“I don’t have much time, how can I make the most of the membership?”

The good news is that you can access the resources and community as little or as much as you like! You can choose what you do and when; it’s completely up to you. Whether you find 20 minutes or just 5 minutes, you can find benefit from all kinds of different resources. Your time, your rules!

And of course, weekly activities and monthly workshops are recorded, so you can catch up when you have a cuppa in one hand, and a biscuit (chocolate HobNob, obviously) in the other!

“I’ve tried other programmes before and they didn’t work. How is this different?”

In a nutshell, our approach focuses on mindset, confidence and psychological strategies directly related to riders and their unique challenges. Unlike generic programmes, the Crack the Confidence Code Membership can be tailored to your specific needs as a rider, offering tools and strategies that you can apply to your particular situation.

“What if it doesn’t work for me?”

Here’s the deal – give it a solid go for 7 days. Dive into the resources and activities, ask your questions, and share your thoughts. If it’s not quite ‘clicking’ for you, then I offer a 7-day money-back guarantee. A full refund, no strings attached. Plus, you can cancel at anytime, directly from your member’s dashboard.

“Is the content accessible at all times?"

Absolutely: Once you’re in, you can access the online materials whenever you like, from wherever you are. Plus, all new content added while you’re a member is yours to use, too – ensuring your learning and growth never have to stop for as long as you’re a member. Please be aware that if you leave the membership for any reason, you will no longer have access to any of the content or resources.

“How is the content delivered? Is it all online?”

Yes, all content is online and accessible through your member’s dashboard. You can watch videos, join live sessions, and engage with other content from the comfort of your home, stable, or on the go.

"What kind of rider is the Crack the Confidence Code Membership suitable for?"

The membership and community focus on mindset, confidence and personal development training and resources for all kinds of riders. What I teach can be applied to any rider in any situation; whether you’re a beginner or experienced rider, a happy hacker or competition rider, or a rider in any discipline, there are plenty of tips, tools, techniques and strategies that will help you become a more confident rider on your own terms.

“I have a very specific fear/problem. Will this programme help me?”

While the membership covers a wide array of common fears and problems riders face, it is crafted to help you adapt strategies to your specific situation. Moreover, our community and Q&A sessions provide additional support for your unique challenges. 

If you’re experiencing debilitating anxiety or are experiencing severe emotional responses associated with past experiences, then my 1-1 coaching packages might be your starting point, before joining the membership.

Ready to Rebuild Your Confidence and Enjoy Riding Again?

Join the Crack the Confidence Code Membership and get everything you need to stop second-guessing yourself, understand what’s holding you back, and start riding with calm, capable confidence.

Inside, you’ll find a proven psychology-based system, expert guidance, and a brilliant community of riders who understand exactly what it’s like to lose confidence – and how good it feels to get it back.

In the next 30 days, you could still be second-guessing yourself every time you ride… or you could be feeling calmer, clearer, and more confident, one ride at a time.

It starts the moment you join.

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7-day No Questions Asked Money Back Guarantee

When you join the Crack the Confidence Code Membership, you’re completely protected by our 7-Day No-Pressure Money-Back Guarantee.

If, within your first week, you decide it’s not the right fit, for any reason, just let us know and we’ll refund your first payment in full.

You’ll know within a few days if it’s right for you, and if it’s not, that’s completely fine. You’ll get a full refund.

No forms, no awkward conversations, no questions asked.