Finally understand what's going on in your head — and what to actually do about it

The Fearless & Fabulous Rider Programme gives you the psychology, the tools, and the practical techniques to feel like yourself again on your horse.

Exclusive Offer

Get 33% off the full price of the Fearless & Fabolous Programme, when you join before midnight on Friday, 6th March 2026!

Something happens to a lot of riders that nobody really talks about.

$

You know how to ride. You’ve been doing it for years. But somewhere along the way — after a fall, after a break, after a horse that had one too many moments — something shifted. And now the thing you love feels harder than it should.

$

Maybe it’s the hack you keep meaning to do but haven’t quite managed. Maybe it’s the way your heart rate climbs before you’ve even tacked up. Maybe it’s the voice in your head that catalogues everything that could go wrong before you’ve left the yard.

$

Or perhaps it’s quieter than that — you’re riding, but you’re not really enjoying it. You’re managing. Bracing. Waiting for something to go wrong.

If any of this sounds familiar, I want you to know two things. You’re not imagining it. And it doesn’t have to stay this way.

My name is Alison, and I’m a BHS Accredited Senior Coach, NLP Practitioner, and Rider Mindset & Performance Coach. I’ve spent years working with amateur riders — capable, horse-loving people who’ve somehow ended up managing their anxiety rather than enjoying their riding.

What I know, from coaching hundreds of riders and from my own background in using psychology concepts, neuroscience, and NLP, is that confidence isn’t a personality trait you either have or you don’t. It’s a set of skills. And skills can be learned.

The Fearless & Fabulous Rider Programme is where I teach them.

“This course allowed me to reflect on what was actually holding me back and causing my confidence issues and then gave me practical skills to use in dealing with anxiety when I am on my horse. Using the strategies from the course I had the confidence to hack my horse out alone for the very first time the next day. I cannot recommend the course highly enough.”

Sarah, Cheshire

“Alison made this course so interesting and not just a lecture! Fascinating information about the brain without overloading you with too much info. So useful having top tips from someone that generally knows her stuff really well! She always uses examples from her own experiences through her BHS coach hat which is great. If you need that confidence boost or have had a nasty accident (like myself) Alison’s course is a must! Highly recommend!”

Julie, Southampton

Introducing the Fearless & Fabulous Rider Programme

imac-front

The Fearless & Fabulous Rider Programme has been specifically designed for riders, just like you, who are experiencing fear and anxiety when riding.

By the time you’ve worked through all nine lessons, you’ll have:

A clear, calm understanding of why your brain responds the way it does — and why that’s actually not your fault.

A personal toolkit of techniques you can use before, during, and after riding, including methods you can use completely invisibly so no one at the yard needs to know.

A different relationship with the thoughts and feelings that have been getting in your way.

And — if my members’ experience is anything to go by — a ride that surprises you (in a good way, obviously!)

Here’s what’s inside:

Lesson 1 - What is Fear?

Your brain isn’t broken. It’s just got its settings slightly wrong — and once you understand why, everything starts to make more sense.

In this opening lesson, you’ll take a tour of the brain and discover exactly what’s happening when fear kicks in. Why does your mind go blank mid-ride? Why does a plastic bag in the hedge feel like a genuine threat? Why does the anxiety arrive before you’ve even tacked up?

Understanding the mechanics of your fear response is the foundation everything else builds on — and most riders find this lesson alone shifts something. Knowing what’s actually happening means it stops feeling like a personal failing, and starts feeling like something you can work with.

Lesson 2 - Disrupting the Fear Response

The jelly legs, the tight chest, the way your breathing changes the moment something doesn’t go to plan. There’s a very specific biological reason for all of it — and more importantly, there’s a way to interrupt it.

In this lesson you’ll learn what your body is doing when fear arrives and why it responds the way it does. You’ll begin to explore the techniques for bringing yourself back to calm, including approaches you can use quietly and invisibly, right there in the saddle, without anyone at the yard needing to know.

Lesson 3 - Your Skill Set

Building on what you’ve learned in the first two lessons, this lesson is where you start to develop the specific skills — psychological and physiological — that will become your go-to strategies when things get difficult. From breathing techniques to focus tools to ways of working with your thoughts in real time, you’ll find what works for you and begin to make it yours.

Because knowing how fear works is one thing. Having something practical to reach for in the moment is another thing entirely.

Lesson 4 - Your Horse

Your horse feels everything.

The tension in your body, the change in your breathing, the subtle shift in your weight when you spot something that makes you nervous — your horse reads all of it, and responds accordingly. In this lesson, you’ll understand the cycle that can develop between a nervous rider and a reactive horse, and discover what your horse actually needs from you in those moments. This lesson tends to be a turning point for a lot of riders.

Lesson 5 - The Impact of Stress

Stress doesn’t stay neatly in its box. What’s happening in the rest of your life — work, family, everything else — has a direct impact on how you feel in the saddle, whether you’re aware of it or not.

This lesson helps you understand your own stress response, recognise the signs that it’s affecting your riding, and develop practical strategies for managing it before it manages you. Small adjustments here can make a noticeable difference to how you show up on the yard.

Lesson 6 - Affirmations

Affirmations get a bad reputation — and honestly, most of them deserve it. Generic phrases that your brain doesn’t believe aren’t going to help anyone.

This lesson is different. You’ll learn how to build personalised coping statements that your mind will actually accept — specific to you, your horse, and the situations that challenge you most. Done properly, these become something you can reach for quickly and reliably, in the moments when you need them most. This lesson often surprises people.

Lesson 7 - Fear After A Fall

A fall changes something, even when the physical recovery is straightforward. The story your mind builds around what happened can be harder to shift than any bruise.

In this lesson, you’ll work through a structured process for understanding what happened, separating the facts from the meaning you’ve attached to them, and rebuilding your confidence on your own terms. Whether your fall was recent or years ago, this lesson gives you a framework for moving forward without pretending it didn’t happen.

Lesson 8 - Fear of Failure

This is the one that surprises people most.

Fear of failure — of looking foolish, of letting your horse down, of not being good enough — often runs quietly in the background, shaping decisions and holding riders back in ways they don’t always recognise. It doesn’t always announce itself as fear. It shows up as avoidance, as self-criticism, as the voice that says “I’m just not a confident person.”

This lesson helps you identify exactly where it’s showing up in your riding, understand where it comes from, and start to loosen its grip — so it stops making decisions for you.

Lesson 9 - Fear of Losing Control

For many riders, this is the big one.

Whether it’s the fear of your horse taking off, spooking, or bucking — or the deeper, quieter need to be in control of every outcome before you feel safe — this final lesson addresses both. You’ll explore what’s really driving the need for control, how it affects your riding and your relationship with your horse, and how to build a different kind of trust. Not the kind that depends on everything going right, but the kind that holds up when it doesn’t.

By the end of this lesson, and this programme, riding should feel very different to how it felt when you started (in a good way, obviously!)

Fearless & Fabulous Rider Programme

✅ 9 x Self-paced video training lessons

✅ 1 x Downloadable workbook

✅ 1 x Single payment £19.99

✅Lifetime access

After midnight (GMT) on Friday 6th March 2026, the price goes back to £29.99.

There’s no subscription — this is a one-off payment and the content is yours to keep and revisit whenever you need it.

Recommended Add-on:

Add the Pre-Ride Mindfulness Audio for just £7

For the car park before a lesson, the morning of a hack, the five minutes before you tack up. This 15-minute guided audio moves you from anxious “what if” thinking into a calm, grounded, ready-to-ride headspace — using the same techniques you’ll learn inside the programme.

Keep the link on your phone. Use it any time you need it.

£9.99 – Only £7

Just tick the box underneath where you’ve entered your details, to add this to your order.

Recommended Add-on:

Add the Crack the Confidence Code Monthly Membership

The Fearless & Fabulous Programme is a brilliant first step — but what happens when you hit a wobble halfway through, or finish the programme and wonder what’s next? The Crack the Confidence Code Membership is where the journey continues. 50+ psychology-based resources, monthly live training, and a community of riders who genuinely get it. Less than the cost of one riding lesson a month.

Add it now for £29.99/month — cancel anytime in just two clicks.

Just tick the box underneath where you’ve entered your details, to add this to your order.

Ready to manage your nerves, anxiety and fear around riding, and become the most confident rider you can be? Join the Programme below:

If you’ve been reading this page and some part of you has been nodding along — that part is worth listening to.

The riding you want to experience is within your reach.

The confidence you had, or the confidence you’ve never quite managed to find, is genuinely buildable.

And at less than the cost of a single lesson, this is one of the simplest, lowest-risk steps you can take towards it.

I’ll see you on the inside.

Alison x

Frequently Asked Questions

Is this suitable for me if I haven't ridden in a while?

Yes, absolutely. The Fearless & Fabulous Rider Programme isn’t about riding ability — it’s entirely about what’s going on in your mind. Whether you’ve had a break from riding, you’re rebuilding after a fall, or you’re riding regularly but struggling with nerves, the content is relevant to you. Several riders who’ve been through it came in feeling as though they’d lost their confidence completely. That’s exactly who this was designed for.

How long will it take to complete?

The full programme is nine video modules with a total running time of around two hours, plus my exclusive recording of the Fearless & Fabulous Masterclass (2 hours, and 45 minutes), so it’s designed to be worked through in roughly a week or two — at your own pace. That said, you have lifetime access, so there’s no rush. Many riders revisit specific modules whenever they need a reminder, or return to particular techniques at different points in their riding year.

How quickly will I notice a difference?

That depends on you — how much time you give to working through the modules and, just as importantly, how much you practise the techniques between sessions. One of our members felt confident enough to hack out alone for the first time the very next day after completing the programme. Others find the shifts happen more gradually over several weeks of applying what they’ve learned. What I can tell you is that understanding what’s actually happening in your brain when fear kicks in tends to change things fairly quickly, even before the techniques become habit.

What if I'm not very tech-savvy?

The programme is hosted on a straightforward members’ area — once you’ve completed your purchase you’ll receive an email with your login details, and from there everything is clearly laid out and simple to navigate. The videos work on any device, so you can watch on your laptop, tablet, or phone. If you do have any trouble accessing anything, just drop me an email and I’ll help you sort it.

What's your refund policy?

Because the Fearless & Fabulous Rider Programme is a digital product with immediate access to all nine modules, I’m not able to offer refunds once you’ve enrolled — and I want to be straightforward with you about that rather than hiding it in small print. What I’d ask instead is this: if you’re unsure whether the programme is right for you, please get in touch before you buy. I’d rather answer your questions first than have you enrol with doubts. Just hit reply on any of my emails and I’ll get back to you asap, or you can find me directly at info@theeverydayequestrian.co.uk

 

Disclaimer

The Fearless & Fabulous Rider Programme is an educational and personal development resource. It has been created to help riders develop practical skills and strategies for managing nerves, anxiety, and loss of confidence in the context of riding.

Alison Buttery is a BHS Accredited Professional Coach and NLP Practitioner. She is not a psychologist, counsellor, or licensed mental health professional, and the Fearless & Fabulous Rider Programme is not a substitute for professional psychological or medical advice, diagnosis, or treatment.

The content within this programme draws on evidence-based approaches including NLP and principles from psychology and neuroscience, and is intended for personal development purposes only. It is not designed to diagnose, treat, or address clinical anxiety disorders, mental health conditions, or trauma.

If you are currently experiencing significant mental health difficulties, or if your anxiety is having a serious impact on your daily life beyond riding, please speak with your GP or a qualified mental health professional before enrolling. This programme is not a replacement for that support.

Results will vary between individuals. The experiences shared by members of this community reflect their personal journeys and are not a guarantee of specific outcomes.

By enrolling in the Fearless & Fabulous Rider Programme, you confirm that you are participating voluntarily and taking responsibility for your own wellbeing throughout.